Apple Staff: Keepers Of The A.P.P.L.E. Code

原來APPLE 可不光只是一個LOGO那麼單純, 還包含了他最強調的的品牌理念。

Bbasic in-store guidelines for the staff to facilitate consistent customer interactions:

* A pproach customers with a personalized warm welcome.

* P robe politely to understand all the customer’s needs.

* P resent a solution for the customer to take home today.

* L isten for and resolve any issues or concerns.

* E nd with a fond farewell and an invitation to return.

[via PSFK]